CCTP-Marketing and Business Manager Professional Program

Business Management, CCTP Programs
Combined Hours: 
Course Type: 
Mentor Supported Self-Study Instructor Led - 4 Weeks Long
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Our Complete Career Training Programs (CCTP) include both the training you need and the skills you will want in order to be prepared for your new career. We have taken online career programs to a whole new level by bundling our Career Training with Personal Enrichment courses to ensure you have a diversified learning experience.

Our mentor-supported career courses focus on the industry standards that prepare you for your chosen career or certification. You will also get our smaller, four-week long, instructor-led personal enrichment courses to further your employment training.

Sign up today for this all-inclusive career training program! 

Principles of Marketing

What does the term marketing mean to you as a consumer? We are exposed to thousands of advertising messages. We develop needs, research solutions, evaluate options, make purchases, and experience satisfaction or disappointment. Marketing has two facets – first, it’s a philosophy or perspective and second – it’s an organizational function and set of processes. Our Principles of Marketing course introduces students to the concepts and processes of marketing and takes them deeper into the inner workings of marketing.

Business Management

The principles and practices of management are fundamental to any organization. Good management is important in starting a business, growing a business, and maintaining a business once it has achieved some measure of success. This Business Management course introduces you to the four essential functions of successfully managing a company, employees, and assets: planning, organizing, leading, and controlling. 

Prerequisite: None

Technical Writing

Technical Writing is a career that offers a variety of writing possibilities. Our Technical Writing course focuses on a reader-centered approach and helps students understand the nature of writing in the workplace. It leads students through the process of creating highly effective letters, proposals, emails, memos, documentation, and reports.  Students will learn how to conduct research and appropriately cite sources. Guidelines for persuasive writing and strategies for maintaining readers’ attention are also discussed.  Take our Technical Writing course and learn the skills and knowledge you need to start your writing career today!

Prerequisite(s): None

Project Management Fundamentals

In a professional setting, chances are all of us have been asked to manage projects, whether large or small in scope. Our Project Management Fundamentals course provides a solid basis for individuals who would like to understand the field of project management and the concepts used to successfully deliver projects. We cover the “big picture” by developing project objectives, analyzing appropriate timelines and organization and roles and responsibilities of participants and stakeholders. After taking this course, students will be prepared to discover concepts, tools and ways to manage projects to achieve positive outcomes.

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

Marketing & PR

Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and you will learn how to apply them to your brand or small business. The rules of marketing and strategies explored in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.

We will take the latest social media tools and marketing trends and apply them to real-life examples in your business to equal success. In our course, you will build skills in each lesson and master cost-effective marketing strategies.  

Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

This course is not only for business owners! In our course you will learn resources for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.

* You have 4 weeks to complete this course from date of your enrollment.

** Course Subject to Change.

** Course Subject to Change.

After completing this course, you should be able to:

  • Type quickly and correctly
  • Identify the transcription format for civil litigation
  • Identify the transcription format for probates
  • Identify the transcription format for family law
  • Identify the transcription format for legal instruments

Principles of Marketing

After completing this course you should be able to:

  • Define marketing concepts and aspects of the marketing environment
  • Recall strategies used within global decision making
  • Recognize the fundamentals of supply chain management and managing products
  • List how to identify target markets and environments by analyzing demographics and consumer behavior
  • Recall the basics of communication, social media, and public relations and how it relates to marketing

Business Management

After completing this course, you should be able to:

  • Recognize the history of management, managerial roles, and organizational environments and responsibilities
  • Recall various planning and organizational strategies
  • List methods for how to incorporate innovation and build strategies for global management
  • Recall methods of communication, working in groups and stages of leadership
  • List ways to manage information, services, and operations

Technical Writing

After completing this course, you should be able to:

  • Identify the characteristics and guidelines of technical writing
  • List the strategies for analyzing your readers and meeting their needs
  • Recall the steps for conducting research and preparing for technical writing
  • Recognize methods for developing document style, voice, and design elements
  • Identify strategies for reviewing drafts and managing projects

Project Management Fundamentals

After completing this course, you should be able to:

  • Define project management, a project manager’s role and ways to successfully achieve results
  • Identify the principles of risk management and work breakdown structure
  • Recall how to develop and motivate a team and also identify proper communication methods
  • Recognize the principles of earned value management and ways to take your project to the next level

Marketing & PR

After completing this course, you should be able to:

  • Identify how the web has changed the rules of Marketing and PR
  • Recall your marketing options and how to build a marketing and PR plan
  • Recognize the basics of mobile and web marketing
  • Identify the importance of news releases and search engine marketing

Principles of Marketing

Principles of Marketing Module 1   
Overview of Marketing

  • What is Marketing?
  • Marketing Management Philosophies
  • Differences Between Sales and Market Orientations
  • Why Study Marketing?
  • Nature of Strategic Planning
  • Strategic Business Units
  • Strategic Alternatives
  • Competitive Advantage
  • Setting Marketing Plan Objectives

Principles of Marketing Module 2
Ethics and the Marketing Environment

  • The Concept of Ethical Behavior
  • Ethical Behavior in Business
  • Corporate Social Responsibility
  • Cause-Related Marketing
  • External Marketing Environment
  • Social and Demographic Factors
  • Growing Ethnic Markets
  • Economic Factors
  • Technology and Innovation
  • Political, Legal, and Competitive Factors

Principles of Marketing Module 3   
Global Decisions and Decision Making

  • Multinational Firms
  • External Environment Faced by Global Marketers
  • Global Marketing by the Individual Firm
  • Global Marketing Mix
  • Impact of the Internet
  • Importance of Consumer Decision Making
  • Postpurchase Behavior
  • Cultural and Social Influences on Consumer Buying Decisions

Principles of Marketing Module 4
Segmenting and Targeting Markets

  • Business Marketing
  • Trends in B-to-B Internet Marketing
  • Major Categories of Business Customers
  • Business vs. Consumer Markets
  • Types of Business Products
  • Importance of Market Segmentation
  • Criteria for Successful Segmentation
  • Bases for Segmenting Consumer and Business Markets
  • Strategies for Selecting Target Markets
  • CRM as a Targeting Tool
  • Positioning

Principles of Marketing Module 5
Marketing Research and Product Concepts

  • Role of Marketing Research
  • Steps in a Marketing Research Project
  • Growing Importance of Mobile Research
  • Scanner-Based Research
  • When Should Marketing Research be Conducted?
  • Types of Consumer Products
  • Product Items, Lines, and Mixes
  • Branding and Packaging

Principles of Marketing Module 6
Managing Products and Nonprofit Organization Marketing

  • Importance of New Products
  • New-Product Development Process
  • The Spread of New Products
  • Product Life Cycles
  • Importance of Services
  • How Services Differ from Goods
  • Service Quality
  • Relationship Marketing in Services
  • Internal Marketing in Service Firms
  • Nonprofit Organization Marketing

Principles of Marketing Module 7
Supply Chain Management and Retailing

  • Supply Chain Integration
  • Key Processes of Supply Chain Management
  • Sustainable Supply Chain Management
  • Marketing Channels and Channel Intermediaries
  • Channel Structures
  • Types of Retailers and Retail Operations
  • Rise of Nonstore Retailing
  • Retail Operations Models
  • Executing a Retail Marketing Strategy

Principles of Marketing Module 8
Marketing Communications and Public Relations

  • Role of Promotion in Marketing Mix
  • Marketing Communication
  • Goals of Promotion
  • Integrated Marketing Communications
  • Major Types of Advertising
  • Creative Decisions in Advertising
  • Medial Decisions in Advertising
  • Public Relations
  • Sales Promotion

Principles of Marketing Module 9
Sales Management, Social Media, and Pricing Concepts

  • Sales Environment
  • Personal and Relationship Selling
  • Sales Management
  • Customer Relationship Management
  • Creating and Leveraging a Social Media Campaign
  • Evaluation and Measurement of Social Media
  • Social Behavior of Consumers
  • Pricing Objectives
  • Demand Determinant Price
  • The Legality of Price Strategy

**Outlines are subject to change, as courses and materials are updated.**

Business Management

Business Management Module 1
History of Management  

  • Management Functions
  • Managerial Roles
  • Kinds of Managers
  • Mistakes Managers Make
  • Origins of Management
  • Scientific Management
  • Bureaucratic and Administrative Management
  • Human Relations Management

Business Management Module 2
Organizational Environments and Responsibilities  

  • Changing Environments
  • General Environment
  • Specific Environment
  • Organizational Cultures
  • Workplace Deviance
  • Influences on Ethical Decision Making
  • To Whom Are Organizations Socially Responsible?
  • Social Responsibility and Economic Performance 

Business Management Module 3
Planning and Organizational Strategy

  • Benefits and Pitfalls of Planning
  • How to Make a Plan That Works
  • Steps and Limits to Rational Decision Making
  • Sustainable Competitive Advantage
  • Strategy-Making Process
  • Corporate & Industry Level Strategies
  • Firm-Level Strategies

Business Management Module 4
Innovation and Global Management  

  • Why Innovation Matters
  • Managing Innovation
  • Managing Change
  • Global Business, Trade Rules, and Trade Agreements
  • Forms for Global Business
  • Finding the Best Business Climate
  • Becoming Aware of Cultural Differences

Business Management Module 5
Designing Adaptive Organizations and Managing Teams

  • Departmentalization
  • Organizational Authority
  • Job Design
  • Interorganizational & Interorganizational Processes
  • The Good & Bad of Using Teams
  • Kinds of Teams
  • Work Team Characteristics
  • Enhancing Work Team Effectiveness

Business Management Module 6
Human Resource Systems, Individuals and Diverse Workforce

  • Employment Legislation
  • Recruiting
  • Selecting
  • Training
  • Performance Appraisal
  • Compensation & Employee Separation
  • Surface-Level Diversity
  • Deep-Level Diversity
  • Managing Diversity

Business Management Module 7
Motivation and Leadership

  • Basics of Motivation
  • Equity Theory
  • Expectancy, Reinforcement, & Goal-Setting Theories
  • Leaders Vs. Managers
  • Who Leaders Are and What Leaders Do
  • Path-Goal Theory
  • Normative Decision Theory
  • Visionary Leadership

Business Management Module 8
Managing Communication and Control

  • Perception and Communication Problems
  • Kinds of Communication
  • Managing One-on-One Communication
  • Managing Organization Wide Communication
  • The Control Process
  • Control Methods
  • What to Control?

Business Management Module 9
Managing Information, Service, and Operations

  • Strategic Importance of Information
  • Characteristics and Costs of Useful Information
  • Capturing, Processing, and Protecting Information
  • Accessing and Sharing Information and Knowledge
  • Productivity
  • Quality
  • Service Operations
  • Manufacturing Operations
  • Inventory

**Outlines are subject to change, as courses and materials are updated.**

Technical Writing

Technical Writing Module 1
Introduction to Technical Writing

  • Characteristics of Workplace Writing
  • Usefulness and Persuasiveness
  • Reader-Centered Strategies
  • Interaction Between Your Communication and Your Readers
  • Communicating Ethically
  • How to Write an Effective Resume
  • Creating a Professional Portfolio
  • Writing an Effective Application Letter
  • Defining Your Communication Goals
  • Stakeholder Ethics

Technical Writing Module 2
Conducting Research

  • Conduct Focused Research
  • Evidence-Based Analyses
  • Evidence-Based Recommendations
  • Intellectual Property Law and Documenting Sources
  • Exploring Your Own Memory and Creativity
  • Searching the Internet
  • Using Social Media
  • Using the Library
  • Interviewing
  • Reader-Centered Communications

Technical Writing Module 3
Drafting Reader-Centered Communications

  • Similarities among Paragraphs, Sections, Chapters, and Short Communications
  • Starting Segments
  • Clear, Coherent, and Persuasive Segments
  • Reader’s Cultural Background
  • Grouping Items Formally and Informally
  • Comparing Alternatives
  • Partitioning, Segmenting, Cause and Effect Relationships
  • Persuading Your Readers

Technical Writing Module 4
Professional Style and Graphics

  • Create an Effective, Professional Voice
  • Convey Meaning Clearly and Precisely
  • How to Plan Front and Back Matter
  • Transmittal Letters
  • Graphics and Communication Effectiveness
  • Use Color to Support Your Message
  • Graphics Software
  • Use Graphics Ethically

Technical Writing Module 5
Design Elements of Communication

  • Reader-Centered Graphics
  • How Communication is Organized
  • Visual Organizers
  • Word Processors to Create Page Designs
  • The Three Activities of Revising
  • Identify Ways to Improve Your Draft

Technical Writing Module 6
Applications of the Reader-Centered Approach

  • The Logic of Testing
  • Testing Draft’s Usefulness
  • Creating Communications with a Team
  • Varieties of Team Structure
  • Team Goals and Procedures
  • Creating and Delivering Listener-Centered Oral Presentations
  • Selecting Oral and Visual Media
  • Maintain Listener’s Attention and Goodwill

Technical Writing Module 7
Types of Projects and Documents

  • Project Management and Client Communication
  • Creating Reader-Centered Websites and Professional Portfolios
  • Useful, Persuasive Content
  • Designing Websites for Diverse Readers
  • Ethical and Legal Practices for Website Content
  • Writing Reader-Centered Correspondence: Letters, Memos, and Emails
  • Level of Formality

Technical Writing Module 8
Social Media, Proposals and Empirical Research Reports

  • Writing Effectively on Social Media
  • Ethical Guidelines for Using Social Media
  • Proposal-Writing Situations
  • How Readers Use and Evaluate Proposals
  • Superstructure for Proposals
  • Crafting the Major Elements of a Proposal

Technical Writing Module 9
Feasibility, Progress Reports, and Instructions

  • Superstructure for Feasibility Reports
  • Research and Organization for Feasibility Reports
  • Typical Writing Situations
  • Reader’s Concern with the Future
  • Superstructure for Progress Reports
  • Tone in Progress Reports
  • Superstructure for Instructions
  • Crafting Major Elements of Instructions

**Outlines are subject to change, as courses and materials are updated.**


Project Management Fundamentals

Project Management Fundamentals Module 1
The Key to Achieving Results

A project is a temporary undertaking performed to produce a unique product, service, or result. In module one, we will explore the basics of what makes a project, we will define the project’s audience and we will determine typical project constraints. Understanding how your project fits the bigger picture is very important, as well as identifying the scope of the project.

  • What Makes a Project a Project?
  • Project Manager’s Role
  • Project’s Audience – Drivers, Supporters and Observers
  • Project Constraints
  • Work Breakdown Structure
  • Network Diagram

Project Management Fundamentals Module 2
Determining When and How Much

In this module, we will decide what skills and knowledge team members must have in order to further develop a project. We will also discuss team members’ roles and responsibilities, how to delegate assignments and effective management techniques. In addition to clearly defined objectives, a workable schedule, and adequate resources, a successful project needs sufficient funds to support the required resources.

  • Project Commitment
  • Developing the Budget
  • Defining Risk and Risk Management
  • Organizational Environments
  • Team Members’ Roles and Responsibilities

Project Management Fundamentals Module 3
Managing Your Project to Success

Successful projects require continued care and management to ensure that they follow their plans correctly and, in turn, produce the desired results. In module three we will discuss how to maintain a communications plan and how to keep team members motivated. Developing your own management skills is vitally important, so this week we will identify traits of an effective leader and work to improve your ability to influence your project team.

  • Developing a Team
  • Tracking Progress and Maintaining Control
  • Project Communication
  • Differences Between Leadership and Management
  • Team Member Motivation

Project Management Fundamentals Module 4
Taking Your Project to the Next Level

A major part of project management is information: getting it, storing it, analyzing it, and sharing it. In this final module, we will explore ways to use technology and social media to take your project to the next level. We will define Earned Value Management in order to identify potential problems in your project. Finally, tips and tricks for becoming a better project manager are examined.

  • Using Technology
  • Using Social Media
  • Earned Value Management
  • Ten Questions to Ask Yourself as You Plan Your Project
  • Ten Tips for Being a Better Project Manager

Marketing & PR

Marketing & PR Module 1
How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly

In module one we will be discussing how the old rules of Marketing & PR have changed and what this means for us today. The new rules of Marketing & PR will be introduced and we will apply them to how we can reach potential buyers and current clients directly. Social media will also be looked at this week as well as the various other forms of web-based communications.

  • How the Old Rules of Marketing & PR are Ineffective
  • The New Rules of Marketing & PR
  • Social Media & Target Audience
  • Content-Rich Website
  • Audio & Video

Marketing & PR Module 2
Action Plan for Harnessing the Power of the New Rules

We will go more into depth in module two as we explore our marketing options and build our Marketing & PR plan. Some marketing efforts can be helpful to your business/brand, but others can be harmful. This is why we must develop a plan and analyze it. In addition, we’ll learn why it is important to connect with buyers and what keeps them coming back, all within the new rules of Marketing & PR.

  • Marketing & PR in Real Time
  • Artificial Intelligence & Machine Learning
  • Building Your Marketing Plan
  • Growing Your Business
  • Strategies for Creating Awesome Content

Marketing & PR Module 3
Social Networking and Web Content for Marketing

In module three get ready to hit the web as we explore why having the right tools on your site matter for marketing. We will discuss all the areas that perhaps many don’t think they need; from blogging to videos, we will cover the in’s and outs of web content and how to use it when marketing your business or brand.

  • Social Networking as Marketing
  • Blogging to Reach Your Buyers
  • Using Photographs as Marketing Tools
  • Video and Podcasts
  • News Releases

Marketing & PR Module 4
New Rules for Reaching the Media and Search Engine Marketing

In our final module, the news is where we will focus our time. I bet many don’t realize that there are a number of useful marketing tools just sitting in the news media. The web has changed the way we deliver the news and for PR professionals it is important to understand the basics of how news releases affect our business and brand if not done correctly. We will also focus some of our time in the world of Google and how PR professionals use this well-known site as the top in search engine optimization (SEO). We will close our course out with how to apply all we have learned and changing our mindset, facing our fears and getting the help you need to be successful.

  • Newsroom: Reaching Reporters and Editors and Telling Your Story
  • The New Rule for Media Relations
  • Newsjacking for Media
  • Search Engine Marketing and Optimization
  • Managing Your Fears in Marketing & PR

Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks*. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.

The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!**

*A few courses still have physical materials.

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended


PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player


MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player