Photographer Entrepreneur Program

Creative Careers
Combined Hours: 
Course Type: 
Mentor Supported
  • Description
  • Objectives
  • Outline
  • Materials
  • System Requirements
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Photography is becoming an increasingly popular and exciting profession. These days, almost anyone can take stunning photographs after having learned the right techniques and gaining editing know-how. Our Photographer Entrepreneur Program will also teach you how to create the business you want.  

Professional Photography

This Professional Photography course reflects a comprehensive mix of scholarly and practical information. It covers every aspect of photography, from capture through to output, both digital and analogue. There is an emphasis on explaining the 'how to' of photography, but also includes in-depth coverage of the fundamental principles that govern the art, such as how light behaves, optics, and the basis of exposure. This course ensures that the student comes away with not only a good grasp of photographic technique, but also an in-depth understanding of the fundamentals that will help them to better understand how great photography is made. As such, it functions both as an excellent course for students of photography, and a great primer and reference for amateur enthusiasts. 

NOTE: Adobe Photoshop is NOT included in this course. Students will need to have their own copy of this software installed on their computer. 

Prerequisite(s): None

Start Your Own Business

Have you ever eaten a Mrs. Fields cookie? Used a MacBook? Listed to a podcast? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings and potential success. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. Our Start Your Own Business course will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.

Prerequisite: None


** Course Subject to Change.

Professional Photography

After completing this course, you should be able to:

  • Identify the basic principles of photography and camera anatomy
  • List the steps involved in processing photographs
  • Recall digital photography techniques, including composition
  • Recognize the basics of establishing depth of field, perspective, and lighting
  • Define techniques for improving your photographs, including corrective elements and special effects

Start Your Own Business

After completing this course, you should be able to:

  • Define entrepreneurship
  • List the steps for developing a business plan
  • Recall methods for marketing your business
  • Recognize the concepts behind financing strategies
  • Differentiate between potential strategies for growing your business

Professional Photography

Professional Photography Module 1
Camera Anatomy 

  • Focusing and Setting the Exposure
  • Taking Your Picture
  • What Will You Photograph?
  • Shutter
  • Aperture
  • Choosing a Camera
  • Keeping a Camera Steady

Professional Photography Module 2
Lens and Exposure 

  • Lens Focal Length
  • Focusing Lens
  • Focus and Depth of Field
  • Perspective
  • Guidelines for Buying a Lens
  • Exposure Basics
  • How to Meter
  • Responding to Light
  • Film and Sensor Speed
  • Using Filters

Professional Photography Module 3
Light, Color, and Film Negatives

  • Color: Additive or Subtractive
  • Color Characteristics
  • Color Balance
  • Adjusting Color with Film
  • How to Process Black-and-White Roll Film
  • Processing Black-and-White Roll Film Step by Step
  • How Film Processing Affects Your Picture
  • Exposure and Development: Under, Normal, Over

Professional Photography Module 4
Darkrooms and Digital Pictures

  • Black-and-White Printing
  • Controlling Contrast
  • Dodging and Burning
  • Toning for Color and Other Effects
  • Making a Color Print from a Negative
  • Hardware and Software
  • Capturing Detail
  • Channels
  • Importing Your Images

Professional Photography Module 5
Image Editing and Printing Digitally

  • Digital Post Processing
  • Adjusting Shape
  • Adjusting Color and Value
  • Editing Commands
  • Compositing
  • Printers
  • Printing Options
  • Displaying Your Work
  • Ethics: How Far Can You Go?

Professional Photography Module 6
Organizing and Lighting

  • Image Storage
  • Metadata: Data About Your Files
  • Arching Digital Images
  • Arching Film and Prints
  • Mounting a Print
  • Artificial Light
  • Outdoor and Indoor
  • Lighting with Flash
  • Portrait Lighting

Professional Photography Module 7
Extending the Image and View Camera

  • Using Scale
  • Multiple Images
  • Alternative Processes
  • Using Projections
  • How to Make a Close-Up Photograph
  • Zone System
  • View Camera Movements
  • Using a View Camera to Control the Image

Professional Photography Module 8
History of Photography

  • Framing the Subject
  • Backgrounds
  • Spot/Line
  • Shape/Pattern
  • Emphasis/Balance
  • Using Contrasts of Sharpness
  • Using Contrasts of Light and Dark
  • Placing the Subject within the Frame
  • The Invention of Photography
  • Photojournalism
  • Color Photography Arrives

Start Your Own Business

Start Your Own Business Module 1     
Entrepreneurs and Entrepreneurship  

  • Defining Entrepreneurship
  • Free-Enterprise System
  • What is a Small Business?
  • Paths to Enterprise Ownership
  • Benefits and Costs of Becoming an Entrepreneur
  • Lean Startup Methodology
  • What is a Business Plan?
  • Business Plan Components

Start Your Own Business Module 2   
Creating Business and Exploring Your Market

  • What Defines a Business?
  • Business Opportunity Decision Process
  • Your Competitive Advantage
  • Determining the Value of a Business
  • Product Life Cycle
  • Customer Research
  • Segment and Industry Research
  • Market Positioning

Start Your Own Business Module 3       
Marketing Mix and Smart Selling

  • The Marketing Mix
  • Product, Price, Place, Promotion
  • Advertising and Sales Promotion
  • Publicity Potential
  • Developing a Marketing Plan
  • Sales Call
  • Creating a Sales Force
  • Customer Relationship Management Systems

Start Your Own Business Module 4     
Costs and Financial Statements

  • Start-Up Investment
  • Estimate Value
  • Fixed and Variable Costs
  • Calculating Critical Costs
  • Income Statements
  • The Balance Sheet
  • Financial Ratio Analysis
  • Balance Sheet Analysis

Start Your Own Business Module 5    
Cash Flow, Taxes, and Financing Strategies

  • Cash Flow
  • Working Capital Cycle
  • Using a Cash Flow Statement
  • Capital Budgeting
  • Gifts and Grants
  • Debit and Equity Financing
  • Investing

Start Your Own Business Module 6
Legal Issues and Operating for Success

  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Licenses, Permits, and Certificates
  • Production-Distribution Chain
  • Supply Chain Management
  • Defining Quality

Start Your Own Business Module 7
Management, Leadership, Financing, Licensing

  • The Entrepreneur as Leader
  • Business Management
  • Creating and Managing Organizational Culture
  • Ethical Leadership
  • Social Responsibility and Ethics
  • Focus Your Brand
  • Harvesting and Exiting Options
  • Creating Wealth by Selling a Profitable Business

**Outlines are subject to change, as courses and materials are updated.**

Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks*. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.

The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!**

*A few courses still have physical materials.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended


PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player


MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player